Swarovski ( ; German: [sva'r? fski] Ã, ( listen ) ) is an Austrian stained glass manufacturer (commonly called crystal ) headquartered in Wattens, Austria. The company is divided into three major industrial areas: Swarovski Crystal Business, which mainly produces lead glass jewelry (commonly called crystal jewelry) and accessories; Swarovski Optics, which produces optical instruments such as telescopes and binoculars; Tyrolit, manufacturer of grinding, chainsaw, drilling, and dressing equipment, and equipment and machinery suppliers.
Today, Swarovski Crystal Business is the highest-grossing business unit with a global reach of 2,800 stores in about 170 countries, over 27,000 employees, and revenues of about 2.6 billion euros (by 2016).
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History
Daniel Swarovski was born in northern Bohemia (now Czech Republic), 20 km from the current border with Poland. His father is a glass cutter and has a small glass factory. It was there that young Swarovski served an apprenticeship, becoming skilled in the art of cutting glass. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.
In 1895, Swarovski, financier Armand Kosman, and Franz Weis founded the Swarovski company, originally known as A. Kosmann, D. Swarovski & amp; Co. and shortened to KS & amp; Co. The company established a crystal-cutting plant in Wattens, Tyrol (Austria), to take advantage of a local hydro power plant for the energy-intensive grinding process patented by Daniel Swarovski. Swarovski's vision is to make "diamonds for everyone" by making affordable crystals.
In 1899, first used edelweiss flowers in his logo and expanded to France, where he was known as Pierres Taillà © du Tyrol ("Cutting stones from Tyrol"). In 1919, Swarovski founded Tyrolit, carrying milling and polishing equipment from a crystal business to a different market.
In 1935, Swarovski's son Wilhelm created a pair of customized binoculars, which led to the launch of Swarovski Optics 14 years later. Swarovski Optics manufactures optical instruments such as binoculars and telescopes.
Nadja Swarovski, the founder's great-grandson, is a member of the executive board of Swarovski. In 1977, Swarovski entered the jewelry market in the United States.
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Products
The Swarovski Crystal range includes lead and miniature crystal glass sculptures, jewelry and couture, home decor, and chandeliers. This is best known for small animal statues.
All statues are marked with logos. The original Swarovski logo is an edelweiss flower, which was replaced by the S.A.L logo. , which was eventually replaced by the current swan logo in 1988.
Crystal glass is produced by melting a mixture of quartz sand, minium, potassium and soda at high temperatures. To create a crystal glass that allows the refraction of light in the rainbow spectrum, Swarovski coats some of its products with a special metal chemical coating. For example, Aurora Borealis, or "AB", gives the surface a rainbow appearance. Other layers are named by the company, including Crystal Transmission, Volcano, Aurum, and Dorado. Coatings can be applied only to parts of an object; the other is double coated, and thus designated AB 2X, Dorado 2X, etc.
In 2004 Swarovski released Xilion, a copyright piece designed to optimize the brilliance of Roses (components with flat backs) and Chatons (diamond pieces).
The Swarovski Group includes Tyrolit (maker of abrasive and cutting tools); Swareflex (reflective and glowing road mark); Signity (synthetic and natural gemstones); and Swarovski Optics (optical instruments such as binoculars and rifle scopes).
In 2014, Tristan da Cunha took out five crown Christmas coins in which instead had a small Swarovski crystal in the guiding star behind one of the magic color images.
Swarovski has created a line of liquid and solid perfume.
The company runs a crystal themed museum, Swarovski Kristallwelten (Crystal Worlds) on the original Wattens site (near Innsbruck, Austria). The Crystal Worlds Center is guarded by a grass-covered head, its mouth is a fountain. The grassy Crystal Worlds Center houses exhibits related to, or inspired by, crystal but excludes explanations of how designs are made, produced or finished.
Swarovski's work is on display at Asian Fashion Jewelery & amp; A Fair Accessory based on the concept of a continuous beam of the fragmented light running through the crystal.
Company subsidiary
- Atelier Swarovski
- Fashion designer and jeweler. Viktor Horsting and Rolf Snoeren designed the fall collection in 2014.
- Schonbek
- Manufacturers of crystal lamps.
- Swareflex
- Road safety product specialist.
- Swarovski
- Animals and other crystal figurines, fashion ornaments and accessories.
- Swarovski Crystal Palace
- Avant-garde lighting and design (hanging lamps etc.)
- Swarovski Entertainment
- Swarovski movie branch
- Business Gemstone Swarovski
- Design gems.
- Swarovski Kristallwelten
- Museums, Art, and Entertainment.
- Swarovski Lighting
- Products and lighting solutions are finished with crystals for architecture.
- Swarovski Optics
- Optics.
- Swarovski Professional
- Crystal elements produced by Swarovski
- Touchstone Crystal
- Swarovski's direct selling company for ready-made jewelery
- Tyrolit
- Manufacturers of grinding wheels and bonded mills.
Active Crystals
In 2007 Swarovski established a partnership with electronics giant Philips to produce a series of consumer electronics "Active-Crystals". These include six USB Memory buttons and four earphone headphones, and in 2008 they included Bluetooth wireless headphones for the brand, all with some form of Swarovski crystals on them as a decoration.
Figurines and collections
Swarovski statues can be collected, with a stylish mouse being the first statue to be made. The smaller version of this mouse, now labeled "mouse replica", is still on sale. Swarovski Crystal Elements are included in some of the collectible silver coins issued by Royal Canadian Mint in 2009.
In November 2014, Victoria's Secret revealed the redesign of the Heavenly Luxe perfume bottle with Swarovski crystals
Sponsorship and placement
Swarovski had Austrian football club FC Swarovski Tirol from 1986 to 1992.
Since 2004, Swarovski has provided a 9-foot-long (2.7 m), 550-pound (250 kg) or snowflake perched at the Rockefeller Center Christmas Tree in New York City. This smaller version is sold as an Annual Edition ornament.
Swarovski is the sponsor for the 2004 film The Phantom of the Opera, in which the "standing model" of the candlestick is composed of Swarovski crystals. Swarovski shop windows can be seen later in the movie. But instead of using edelweiss interest, which will be the case in this film era, the goose logo is currently in use.
The 2009 documentary This Is It shows Michael Jackson practicing for a concert tour, featuring costumes covered in Swarovski crystals.
Swarovski is the product placed in the J-Lo 2011 promo video for the single "On The Floor", alongside Crown Royal Whiskey and BMW. It is also housed in the music video product of Big Hoops 2012 Nelly Furtado.
Swarovski is the Pakistan Super League sponsor for the 2017 season.
In 2018, Celebrity Chef Nadiya Hussain, TV personality Katie Piper, and founder of CoppaFeel, Kris Hallenga, was announced as Swarovski's latest ambassador, and stared at the ongoing #BrillianceforAll campaign.
Partnership
Swarovski has worked with Victoria's Secret and their Fashion Show. Also, American singer Madonna wore Swarovski Crystal Dress on her Rebel Heart Tour while performing her song Music . Rihanna also wore the entire Swarovski Crystal Dress in her appearance at American Grammys.
Gallery
See also
- Swarovski Kristallwelten (Crystal World)
References
External links
- Media related to Swarovski on Wikimedia Commons
- Official website
Source of the article : Wikipedia
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