White Day is the day marked in Japan, South Korea, Vietnam, Taiwan, Hong Kong, Malaysia and China on March 14, one month after Valentine's Day.
Video White Day
Observation
Valentine's Day in countries that observe White Day is usually observed by women and women who present chocolate presents (both store-bought and hand-made), usually for boys or boys, as expressions of love, courtesy, or social obligations.
On White Day, the opposite happens: men who receive honmei-choco ( ????? , 'love brown') or giri-choco ( ????? , 'special chocolate') on Valentine's Day is expected to reply mind by giving gifts. Traditionally, popular White Day gifts are cakes, jewelry, white chocolate, white underwear, and marshmallows. Sometimes the terms sanbai gaeshi ( ???? , 'triple the return') are used to describe commonly read out rules for men that the return gift should be two or three times that of a Valentine's gift.
Maps White Day
Origin
White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as the "answer day" for Valentine's Day on the grounds that men should pay back the women who gave them chocolates and other gifts on Valentine's Day. In 1977, the confectionery company based in Fukuoka, Ishimuramanseido, marketed marshmallows to men on March 14, calling it Marshmallow Day ( ??????? , Mashumaro D? ) .
Soon after, the confectionary companies started marketing white chocolate. Now, men give white chocolate and dark chocolate, as well as other edible and inedible gifts, such as jewelry or sentimental value items, or white clothing like underwear, to women from whom they received chocolates on Valentine's Day a month earlier. Flowers and other gifts are also given today. Finally, this practice spread to the adjacent East Asian countries of South Korea, China, Taiwan, and Vietnam. In that culture, White Day is mostly observed in the same way.
As a note in Japan, if the chocolate given to a man a month earlier was giri choco , the man might not express his true romantic interest, but rather a social obligation.
See also
- Giri (Japan)
- Hallmark vacation
- International Wedding Day, the accidental day when the first international marriage was passed in Japan
- Black Day (South Korea)
References
Source of the article : Wikipedia
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