Pringles is an American potato brand and Kellogg-based wheat snack chips. Originally marketed as "Pringle's Newfangled Potato Chips", Pringles is sold in over 140 countries, and it is the fourth most popular snack brand after Lay's, Doritos and Cheetos in 2012, with a market share of 2.2% globally, Lay of 6.7% This snack was originally developed by Procter & amp; Gamble (P & D), which first sold the product in 1967. P & amp; G sells the brand to Kellogg's in 2012.
Video Pringles
Histori
Pringles was originally sold in 1967 and became nationally distributed throughout the US in 1975, and internationally began in 1991 and beyond. P & amp; G wants to create the perfect chip to handle consumer complaints about broken, greasy, stuffy chips, and air in the bag. The task was given to the chemist Fredric Baur, who, from 1956 to 1958, created a Pringles saddle shape of fried dough, and a can to follow him. Baur did not know how to make the chips taste good and finally he took off the Pringles job to work with other brands. In the mid-1960s, P & amp; Another G, Alexander Liepa from Montgomery, Ohio, restarted Baur's work, and began to improve the taste of Pringles, which he managed to do. While Baur is the original inventor of the Pringles chip, Liepa's name is in the patent. Gene Wolfe, a mechanical engineer-writer known for science fiction and fantasy novels, developed the machine that cooks it. Their consistent saddle shape is mathematically known as hyperbolic paraboloid. Their designers reported using supercomputers to ensure that aerodynamic chips will keep them during packaging.
There are several theories behind the origin of the name "Pringles". One theory refers to Mark Pringle, who filed a US Patent 2,286,644 entitled "Methods and Tools for Processing Potatoes" on March 5, 1937. Pringle's work was quoted by Procter & amp; Gamble (P & D) in filing their own patents to improve the taste of processed dehydrated potatoes. Another theory suggests two Procter advertisement employees live on Pringle Drive in Finneytown (north of Cincinnati, Ohio), and the name is well paired with potatoes. Another theory says that P & amp; G picked the Pringles name from Cincinnati's phone book.
They were originally known as "Pringles Newfangled Potato Chips", but other snack manufacturers objected, saying Pringles failed to meet the definition of "chip" potatoes. The US Food and Drug Administration weighed on this problem, and in 1975, they decided Pringles could only use the word "chip" in their product name in the following phrase: "potato chips made from dried potatoes". Faced with such an unpleasant designation, Pringles finally chose to change the name of their "potato chips" instead of chips. This then causes another problem in Great Britain, where the term "potato chips" refers to a product that Americans call potato chips.
In April 2011, P & amp; G approved a $ 2.35 billion brand sale for Diamond Foods of California, a deal that would have more than triple the size of the Diamond snack business. However, the deal fell in February 2012 after a year-long delay due to problems over Diamond's account. On May 31, 2012, Kellogg Company officially acquired Pringles for $ 2,695 billion as part of its plan to grow its international snack business. The acquisition of Pringles makes Kellogg the second largest snack company in the world.
Pringles are manufactured in factories in Jackson, Tennessee; Mechelen, Belgium; Johor, Malaysia; Kutno, Poland; Fujian, China.
Maps Pringles
Materials
Pringles have a potato content of about 42%, the rest being wheat flour and wheat (potato, corn, and rice) combined with vegetable oil, emulsifier, salt, and spices. Other ingredients may include sweeteners such as maltodextrin and dextrose, monosodium glutamate (MSG), disodium inosinate, disodium guanylate, sodium caseinate, modified food starch, monoglyceride and diglyceride, yellowish extracts diautolysol, natural and artificial flavor, barley malt, wheat bran , dried black beans, sour cream, cheddar cheese, etc.; Varieties of pringles vary in ingredients.
In July 2008 at the High Court of London, P & amp; G successfully stated that Pringles is not a chips (although labeled "Potato Chips" in the container) because the potato content is only 42% and the shape, P & amp; G states, "not found in nature". This decision, contrary to the conflicting decision of the PPAT and Tasks of the British Courts, frees Pringles from 17.5% VAT for potato chips and potato snacks. In May 2009, the Court of Appeal reversed its earlier decision. A spokesperson for P & amp; G states that it has paid VAT proactively and owes no tax back.
Flavors
Pringles come in many flavors. Standard flavors include original, salt and vinegar, sour cream and onions, cheddar cheese, ranch sauce, barbecue, hot and spicy, and baked potatoes loaded. Some flavors are only distributed to a limited market area. For example, shrimp cocktails, wasabi, and curry flavors are available in the UK and Republic of Ireland.
Sometimes, P & amp; G produces limited running edition. Seasonal flavors, past and present, include tomato sauce, zesty lime and chili, chili cheese dog, "pizzalicious", peppers, Texas BBQ sauce, buffalo wings, and cajun. "Low fat" varieties are also sold. Examples of limited edition flavors include jalapeà ± o, honey mustard, fries, spring onions, mozzarella cheese sticks, pickled screamin pickles, and Mexican-coated sauce. At one point in the early 1990s, "Corn Pringles" was available. The tube is black and has a cartoon of corn, as well as normal packaging standards. The chips are made from corn and resemble corn chips in flavor and texture. Pringles rice is seasonally available in the UK.
In 2012, they release seasonal "peppermint white chocolate", cinnamon sugar, and "pumpkin pie spices".
Pringles also produces several "multi-grain" varieties that have some starch ingredients they substituted with cornmeal, rice, wheat bran, black beans, and barley flour.
Pringles has offered special taste in various parts of the world, such as mozzarella stick with marinara in North America and jalapeo in Latin America.
Different flavors have been introduced in Asia, including: soft shell crab, grilled shrimp, seaweed, "blueberries and hazelnuts", and "lemon and sesame". Roasted shrimp chips are pink, while the seaweed is green.
Two limited market flavors, cheeseburger and "Taco Night", were recalled in March 2010 as a precaution after Salmonella found in the Basic Flavor Food factory that produces hydrolyzed vegetable proteins to increase the flavor used in the flavor.
Marketing
Pringles is advertised in the United States, Canada, England, Australia, and Ireland with the slogan "Once you show up, the fun does not stop" along with the original slogan "As you appear, you can not stop".
The original Pringles television commercial was written, produced and directed by Thomas Scott Cadden (original jingle composer) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.
Throughout its history, Pringles used his advertising campaign to compare their products with conventional potato chips. In the early years, they were marketed as "New Chips Chips" and had a small silver pop-top to open the cans. Unlike the current ads, they just mentioned that, with their pop-top cans (which have been replaced with foil tops since the 1980s), their chips remain fresh and unbroken, the can holds many chips like bags, and shapes curve them. allowing them to be stacked; thus inspiring the slogan, "Other potato chips do not accumulate."
In the 1980s, the company launched "Pringle Jingle", whose lyrics "Once you feel the taste (" It's fried! "), Then you get a fever (" With a crunch crisis! "), Then you get a fever for a taste of Pringle!"
Beginning in the 1990s and continuing today, Pringles has advertised their products by comparing them with pocketed chips, which they consider to be oily and damaged. In each ad, a group of people enjoy Pringles, while one person is enjoying a bag of generic potato chips (the bag itself is similar to Lay's or Ruffles, depending on the variations of Pringles being marketed in commercials). They throw some broken chips into their hands, only to find them greasy, and eventually wipe the fat all over their clothes.
The Pringles logo is a cartoon-style caricature of the head of a male character (formally known as "Julius Pringles") designed by Louis R. Dixon, with a large mustache and fringed bangs (until 2001, the character had an eyebrow and a bow tie framed the name of the product; in 1998, bangs and lips were removed from the logo, and his head widened slightly).
Pringles, as a product brand, is primarily known for its packaging, paper cartons can be with foil-covered interiors and retractable plastic caps, invented by Fredric J. Baur. Baur (1918-2008) is an organic chemist and food storage technician specializing in research and development and quality control for P & amp; G based in Cincinnati. The Baur children honored her request to bury her in one of the cans by placing some of her cremated body inside the Pringles container at her grave.
Kan can be criticized for being difficult to recycle because of the various materials used in its construction.
In 2013, Lucasfilm and Pringles jointly commissioned Tongal's crowdsourcing video studio for commercial, with a total prize money of $ 75,000 distributed to seven finalists.
See also
- Lay's Stax
- List of branded snacks
- Kryzpo
- Pringles Unsung
- Torengos
- Cantenna
References
External links
- Official website from the Pringles brand
- Is Pringles a "real food"? piece of opinion on The New York Times
Source of the article : Wikipedia
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