Plus size clothing is a dress that is proportionally specific to people whose bodies are larger than the average person. The application of the term varies from country to country, and by which industry the person is involved.
According to the PLUS Model magazine; "In the fashion industry, plus sizes are identified as 10-14 sizes, super size as 1X-6X size and extended size as 7X and higher". This article continues "Susan Barone [...] sharing, 'Plus Size is a 14W to 24W size.The super size and extended size are used interchangeably for 26W and above.Sometimes the 26W size is included in plus size'. '
Such outfits are also called outsize in the UK, a term that has lost support. One example is the replacement of "Evans Outsize" to "Evans", as well as the loss of the "Evans - The Outsize Shop" advertising slogan, which is also featured on their clothing label. Related terms for plus-size men's clothing are large and tall (phrases are also used as trademarks in some countries).
A relatively new alternative term for plus size (or large size) get consumer and editorial support is curvy . In a euphemistic sense, curvy is considered less offensive for those who wear larger clothing. There is evidence of this term getting media and market traction. In the current use of media, while curving may appear less offensive, it appears to associate with a style of dressing younger than a plus size or larger size when used as a general reference term.
Video Plus-size clothing
History
Lane Bryant began trading in the early 1900s as a clothing manufacturer for "Pregnant Mom and Newborn Baby". In the early 1920s, Lane Bryant began selling clothes under the category 'For the Stout Women', which ranged from 38-56 inches of breastplate. Evans, a UK-based plus retailer, was founded in 1930.
The massive fashion revolution of 1977-1998 in the US began after the NYC Fashion Group released a study that predicted the death of Baby Boomer Junior Market, when the Baby Boomer Generation came. The Great Beauty Mary Duffy is the first modeling agency to work with hundreds of new plus-size line of clothing and advertisers. Over the past two decades, this plus-size category generates the largest percentage percentage increase per year in ready-made retail.
Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus size women in 1980.
The first plus-size fashion line featured on Mercedes Benz Fashion Week is Cabiria, which is featured in the Fashion Law Institute fashion show at the tents at Lincoln Center on September 6, 2013.
Currently, plus sizes do not experience any restrictions, being more friendly to different types and styles of clothing. What's more, there is an increasingly positive trend to offer premium pricing for customers. There are several companies that offer conformity to different types of clothing including sweaters, dresses, non-iron work shirts, cardigans, subordinates and skirts.
Maps Plus-size clothing
Consumer Report
Plus-size clothing patterns have traditionally been assessed from smaller construction patterns, but many retailers use statistical data collected from their own measurement project, and from a special Agency Scan Data collection project to modernize their suitability and clothing construction. US companies Lane Bryant and Catherines worked together for three years for data sources to modernize the company's garment construction. 14,000 women were measured in what is the largest study of women's size in the US in more than 60 years.
Market
Australia
Australia's plus-size clothing market has grown since at least 1994, with major department stores such as David Jones, Myer, and Target producing their own brand range, and increasing number of individual boutiques and nationwide chain store outlets across the country. Size in Australia is out of sync with US; plus size clothing is considered to be 16 and up, which is equivalent to the size of AS 12.
The famous Australian chain store brands for plus size clothing include Maggie T, Autograph (formerly 1626), Free Man and Chic Town (formerly Big City Chic). There is also a boom in Australian independent designer plus label sizes like Camilla Jayne, Curvy Chic Sports, Hope & amp; Harvest, 17 Weeks, Sonsee, Lowanna Australia, and Harlow.
United Kingdom
In the UK there are over 60 brands for plus-size women's clothing; however, only a small number of these brands are manufactured or owned by companies based in the UK. Big stores like Yours Clothing, Elvi, Evans, Dearcurves, Ann Harvey, Dea London and BeigePlus only sell plus-sized clothing, while many other brands and department stores carry longer sizes on their shelves, such as Debenhams, River Island, ASOS , Fenwicks, and New Views. Recently, specialty stores supplying plus size sportswear, fitness suits and bras have sprung to life like the State of Mind, Charlotte Jackson, Eve Activewear, and We Fit In. Leading online sites also include ASOS.com and Style908. Anna Scholz has been creating clothing for the upscale market since 1995. Another well-known online retailer specializing in the manufacture and retail of plus size clothing is Love Fashion. Opened in 1985 and based in the Midlands, they are a global supplier of all plus size women's wear.
Plus size brand specialists (found in independent plus-size stores) known to be active in the UK (2010) include: Hebbeding (Netherlands), Dearcurves (English) Escaladya (Germany), Martine Samoun (Belgium), Marina Rinaldi (Italy) Persona (Italy), Elena Grunert (Germany), Elena Miro (Italy), Verpass (Germany), Chalou (Germany), Kirsten Krog (Denmark), Wille (Germany), Jomhoy (Spain), Yoek (The Netherlands), The Be Queen (France), Alain Weiz (France), Tummy Tuck Not Your Daughters Jeans NYDJ (USA), Anathea by Didier Parakian (France), Fred Sabatier (France), Tia (Denmark), Rofa (Germany), Jorli (Denmark) ), NP (Finland), OpenEnd (Germany), A Big Attitude (USA), Terry Precision Cycling (USA) and Carmakoma (Denmark).
In November 2013, the department store chain Debenhams indicated that they plan to increase the size of 16 plus-size mannequins in all 170 stores in the UK.
United States
Leading specialty retail apparel plus size markets include Lane Bryant (Retail Group ascena) and Avenue (Avenue Stores, LLC). Walmart also offers a limited but inexpensive plus size clothing line. J. C. Penney, Kohl's and Macy's department stores also offer plus-size clothing. Torrid (Hot Topic) is a retailer directed to young adult adults. International online retailers, such as Simply Be (N Brown) from the UK have started marketing in the United States. There are boutique shops that specialize in market niches and ships all over the world.
See also
- Size-plus model
- Fit model
References
Note
Source of the article : Wikipedia
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