Netmums is a website for parents in the UK, founded in 2000. It operates as a network of local sites, and offers information to moms and dads about parenting. The Coffee House web forum was launched in 2004 for mothers to chat, make friends and exchange advice online. As of 2012, the site includes over 150 local websites, 500 national meeting groups for moms and 1,500 bloggers in its network.
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Histori
Netmums was founded by Siobhan Freegard, Cathy Court and Sally Russell who met at the playgroup in Harrow, northwestern England in 2000.
Freegard was born in Bristol and started his career as a provider of hospitality providers Keith Prowse. She has written for The Guardian newspaper, and has appeared on Loose Women's television show and Loose Women this morning. Co-founders Court and Russell work in the field of food technology and environmental science respectively.
Netmums started as a local site, then gradually expanded to cover other local areas, all of which were initially managed by volunteer site editors using Adobe Contribute and Adobe Dreamweaver web editing software.
In 2009, the website was included in "50 Websites and Blogs for the Best Parents", and the business is estimated to be worth £ 50 million.
Cathy Ranson was editorial chief since 2010 until she left in March 2015, replaced by Annie O'Leary.
In 2011, the number of registered members of the website reached 1 million. and shortly after this, the three founders of the company sold their company to the European group aufeminin, which initially maintained control over the Netmums brand, but later left the site to pursue other jobs.
As of March 2012, Netmums and Cint's data marketing company made a panel of 4,000 participants to gain market insight about mothers with babies.
In September 2014, Rimi Atwal, formerly of Bauer Media Group, was appointed as managing director.
In the New Year 2014, founders of Netmums, Freegard, Court, and Russell receive OBE from the Queen for Family Services.
In 2013, Netmums announced registration of ads with Children Oilatum and Aquafresh at Stiefel Laboratories, as they revealed a 46% increase occurred in advertising spending on the site from April 2012 to April 2013.
In 2015 Freegard launches Channel Mum, a YouTube channel and website for blogging mothers.
In 2016, Netmums made a profit after tax of £ 1,518,962 with a turnaround à £ 5,064,760 (down 33% from 2015).
In April 2017, Netmum signed a data partnership with MailOnline's daily Mail Mail newspaper, which aims to offer advertisers more accurate market segmentation and targeted ads from UK mum's viewers, and to enable Netmum to validating what parts of their audiences are regular users of the MailOnline website or app.
During 2017 and 2018, Netmums made significant changes to how their sites are maintained, this includes restructuring existing departments and reducing the number of staff employed in different roles. Due to restructuring, Netmums now operate with minimal moderation, both on their local sites as well as on the Netmums Coffeehouse forum.
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Content
Netmum lists handicrafts and activities for families on school holidays and weekends. Children's birthday party ideas are offered, including planning, inviting, party themes, recipes and food ideas, and details of local caterers, venues, entertainers and cake makers.
The pregnancy section contains support, advice and tips, and a list of local hospitals, delivery centers, and pregnancy classes in each area. Members can also subscribe to weekly pregnancy emails and short email antenatal courses, as well as monthly emails with support and advice to parents of children under one year of age. This includes sleep support, infant development, health and support for parents, plus discussions with health professionals.
Netmum offers support and advice to mothers with postnatal depression, with a list of local support groups, direct parent information and support at the Coffeehouse forum. There is also child care information for mothers who return to work after childbirth. This includes a list for nannies, nurseries and other services.
In 2008, Netmums launched Parent Support services at the Coffee House forum. The social support elements of this site then receive grants from the UK Department for Children, Schools and Families to support online counselors and health visitors. Netmums then expanded the Parent Support scheme further, although government funding was then gradually reduced and eventually withdrawn.
Campaign
In 2009, Netmums called on the UK government and primary care trusts to consider the concerns of parents, and organizations that represent their needs and views, and to reverse this decline.
In 2010, Netmums conducted an online survey of 5,900 mothers who asked which issues mattered most to them, and which would likely influence their decision to vote in the 2010 elections.
In 2011, the website helped local parent groups campaign to prevent the closure of 250 children's centers in the UK.
Netmums supports the "Energy Bill Revolution" campaign in 2012 to support energy waste reduction and increased energy efficiency at home, calling on the British government to fund an energy efficiency program in order to bring 9 out of 10 homes out of fuel poverty. In the same year, Netmums conducted a social survey that concluded that one in seven women described themselves as feminists
Netmums campaigned for improvement in maternity services for more than two years. This includes demands for better support for postnatal depression and depression during pregnancy. Netmums also conducted research that looked at various aspects of postnatal depression and anxiety.
For three years, Netmums conducted three studies on various aspects of postnatal depression and anxiety.
In June 2014, Family and Childcare Trust and Netmums launched an activity program to find out the issues affecting families in the UK. This includes how friendly the British family is as a nation, holiday parenting, flexible work, parental leave and child care in general.
Books
Netmums has published nine books:
- Feeding Kids (2007), ISBNÃ, 978-0755316045
- How to Become a Happy Mother: The Netmums Guide for a Stress-Free Family Life (2007), ISBN 978-0755316069
- Toddling to Ten: Your common parenting issue is solved (2008), ISBN 978-0755316076
- Your Pregnancy: Netmums Guide to Having a Baby (2009), ISBN 978-0755318001
- Baby's First Year: Netmums Guide To Becoming A New Mom (2009), ISBN 978-0755318018
- Baby Sleep Solutions (2010), ISBNÃ, 978-0755361014
- Preparing to Start School (2010), ISBNÃ, 978-0755361021
- You and Your Tween (2011), ISBNÃ, 978-0755361090
- The Ultimate Baby & amp; Q & A News A: 50 Most Answered Questions Answered (2012), ISBN 978-0755361106
Reference
External links
- Official website
Source of the article : Wikipedia
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